Published on February 1, 2023.
How to optimise, not minimise, your business.
Social media can be daunting and scary for some; however, Drink Warehouse UK believes that it is a vital asset to use for your venue. By maintaining a good online profile, customers are more likely to trust you and your business.
We have put together a simple guide for Facebook, Instagram, Twitter and LinkedIn to help you optimise your posts and advertising on these platforms.
- Facebook Ads are important!
Most people have a Facebook profile; therefore, it is a great asset to invest in. Facebook Ads are a fantastic way of targeting key customers for your business and pricing starts at just £2!
- AB Testing to understand your target market.
AB Testing allows you to improve campaigns quickly and efficiently to see what strategies showcase and advertise your venue the best with different audiences and demographics. Make sure to use this asset when promoting your venue.
- Live videos to capture an audience.
Film live videos on your Facebook of events, live bands, fundraisers, and so much more. It allows your audience to like and comment on what is happening live and will entice locals to come to your venue to catch the event in person.
- Encourage staff to react and share posts.
Commenting on posts with more than four words is a great way to get your post more seen. Also, saving a photo is better than liking on Instagram. This all tells the Instagram algorithm that your post is important and should be shared with more people. However, be sure to do all these things within the first hour of posting.
- Timing is everything!
Lunchtimes and evenings are the best times to post. This is when everyone is more likely to be on their phones and see your posts. Be sure to only post at peak times to optimise your posts.
- Hashtags are key!
When posting an image or a story, be sure to use trending hashtags. This means your post will be viewed by people other than your followers and will raise awareness of your venue.
- Limit hashtags when tweeting.
Twitter recommends 1-2 hashtags per tweet. With a limited number of characters per tweet, hashtags take up room. Don’t dilute your message with too many!
- Keep it short and sweet.
Nobody likes to read an essay, especially on Twitter! It is all about fast-paced, witty posts. Keep the interest of your audience by supplying key information efficiently.
- Keep up with trends!
Scroll through feeds and related profiles to see what’s happening and make your posts reflect this. Also look up trending hashtags to add to your posts.
- Optimise your venue’s profile.
Make sure that your profile is fully optimised with professional photo, catchy headline, a relevant cover photo, professional summary and a full list of relevant licences, certifications, awards etc.
- Tailor your network.
Big networks are great. Networks that are too big, however, can take focus away from the primary purpose of your profile to expand your industry impact. Make sure to occasionally curate your network so your profile remains aligned with your target audience.
- Publish content that adds value to your business.
LinkedIn is a professional platform that needs constant updating. Ensure that all your posts are well-written, proficient and concise in writing, but be sure to keep content fresh.
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About the author
Phoebe Stonier
Phoebe is DWUK’s Social Media Certified Expert, and we are lucky to have her! She knows an ‘Insta-worthy’ picture when she see’s one. Fuelled from caffeine and great ideas, she is passionate about educating venues on how to get their social media up to scratch.
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