Published on October 24th, 2024.
How to Boost Your Venue’s Halloween Sales
Anyone in the industry knows that Halloween is one of the biggest nights on the social calendar. Since 2013, UK consumer spending on Halloween products has quadrupled. With the holiday now estimated to be worth nearly £1 billion—and £300 million of that spent on food and drink retailers—we’re here to help you claim your share of the profits.
Be Original with Your Theme
While Halloween is a theme in itself, adding a creative twist will make your event stand out. Consider your venue’s demographic: What media is popular with them right now? Who are they following on social media? What are the current trends? With these insights, you can choose a Halloween theme that will attract attention and entice people to participate. Be original and create an event that people won’t want to miss.
Have a Unique Selling Point
Think about what sets your event apart from the competition. High-quality drinks and delicious food are a given, but consider adding unique elements like a costume competition, circus performers, a pumpkin carving contest for families, or a Halloween game night. Once you’ve identified your target audience, select an attraction that will appeal specifically to them.
Advertise as Early as Possible
Many people take Halloween seriously and plan their destinations well in advance. If you want your venue to be the go-to spot, start advertising early. Use social media, consider local papers or magazines, and put up posters in local coffee shops and restaurants. Early and consistent promotion will ensure your event is top-of-mind.
Specials Menu and Cocktails
Offering something new and exclusive will always excite customers. Exclusive Halloween cocktails are not only fun and creative but also perfect for sharing on social platforms, providing additional marketing for your event. If you need inspiration, check out our Set The Bar magazine for inspiration.
Haunted Happy Hour
Cap off your themed drinks with a special happy hour (or three). Customers love a good bargain, so consider extending your current happy hour or introducing a fresh promotion to draw people in. A well-timed happy hour can boost attendance and sales, ensuring a lively and profitable evening.
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