Published on February 10, 2023.
How deep is your love? (and your customers pockets?)
Greek Tragedian Euripides once said ‘Where there is no wine, there is no love’ and we couldn’t agree more. February 14th signifies a day of love in the UK, with an estimated 25 million cards being sent every year to profess declarations of love and admiration. However, Valentine’s Day is known for its love affair with wine. A powerful aphrodisiac, wine can relax the body while stimulating blood flow to the brain paired with the antioxidant properties typically found in red wines. So, how do you compose a memorable evening for your guests and get them in the mood… to spend more money?
Presentation is key so start by getting the atmosphere right. Candle lit tables and intimate seating plans are perfect for the evening. Most people will be coming in as a couple; however, make sure to have tables ready for families and larger groups. Little things such as flowers, romantic music and pre-laid tables are a great way to make customers feel romantic and special.
Set menus and deals are perfect for Valentine’s day. Work on putting together appetizers, entrees, desserts, and drinks that all complement one another. Oysters are a highly popular food of choice around this holiday and could be a great, fresh starter. Stick to fresh fruits such as strawberries, cherries and figs and vegetables such as asparagus, and chilis on the menu. Spices such as ginger, cinnamon and ginseng are great for sparking romance between people. Stay clear of heavy flavours such as dairy, keeping the menu filling and appetizing but light enough for couples to continue drinking.
Offering a glass of sparkling wine on arrival is a fantastic way to get people in the door, but also ensuring that romantic couples will continue ordering wine to the table. There is nothing more romantic at dinner than sharing a bottle of wine. Luckily, red wine complements just about any kind of meal, with a variety of red wines that are custom tailored for any specific type of dinner. A well-paired, delicious drink to wash it down with is critically important. Rich, deep in flavour, yet mystical, red wine does something for the senses.
Elegant, pale coral pink colour with aromas of freshly crushed wild berries and rhubarb. The delicate fruit flavours are in perfect balance with the creamy texture and fine bubbles.
A lively, intense bouquet of red fruits with floral nuances of rose and a slight hint of pepper. The juicy, persistent intensity of berries combined with the fleshiness and firmness of peach and a subtle note of menthol.
Subtle and elegant with wild strawberry and citrus fruit on the nose. The palate is clean and fresh with beautiful smoothness and mango and pomelo notes.
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About the author
Chloe Lewis
Chloe looks after all copywriting and proof-reading for Drink Warehouse UK, working with the Marketing team to deliver educational content to all our customers. She has spent many years in the hospitality sector, moving from behind the bar to now helping venues to stock their own. You can find more from Chloe about beer, cider, spirits, wine, non-alcoholic, soft drinks and RTDs all over our blogs, website, social media and Set The Bar magazine.
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