Published on April 25th, 2024.
Why You Should Offer Craft Beer in Your Venue
Why not?
Craft beer is typically defined as beer produced by small, independent breweries that prioritize quality, flavour, and traditional brewing techniques. These breweries often emphasize creativity, innovation, and a hands-on approach to brewing, resulting in a diverse range of unique and flavourful beer styles.
Craft breweries typically produce smaller quantities of beer compared to large-scale commercial breweries, allowing them to focus on experimentation and customization. Craft beer enthusiasts appreciate the artisanal nature of craft beer, as well as its emphasis on local ingredients, community engagement, and authenticity.
Here are some reasons why you should consider craft beers on your menu.
You can capitalise on the ‘eat local’ trend
Jumping on the “eat local” trend isn’t just about improving your menu; it’s also a powerful marketing tool. And it’s not just about food—beverages are part of it too.
Even if there’s no craft brewery nearby, there’s probably one in your county. Offering a local craft beer gives your customers a unique taste experience and connects them to the area.
Craft Beer is Accessible
Ordering alcohol in restaurants can sometimes feel overwhelming for customers. A craft beer list is approachable for all kinds of customers. People are more open to trying a “fancier” craft beer because they already know what beer is and are willing to explore new varieties.
And here’s a bonus: craft beer is popular amongst women too. While beer has traditionally been seen as a “man’s” drink, that perception is shifting, and more women are choosing beer over wine.
Customers are willing to pay more for craft beer
Craft beer tends to be pricier than your standard pint, but it’s still quite affordable. Even the most unique craft beers typically stay under the £6 mark. That’s a far cry from the hefty prices of premium wine and cocktails!
Because of this reasonable pricing, customers are more willing to splurge a bit on the special experience that craft beer offers. It’s a treat that won’t break the bank. While many may hesitate at a £12 glass of wine, a fancy beer feels like a luxurious indulgence at a much better price point. And this can give your restaurant sales a boost.
Craft beer drinkers are loyal
Craft beers often inspire devoted followings, and by offering them at your restaurant, you can attract fans of those breweries to your establishment. Many craft breweries even publish lists of where to find their beers in specific areas, making it easier for enthusiasts to seek them out. This presents a fantastic opportunity to draw in new customers.
Moreover, serving these sought-after beers provides an excellent chance to introduce people to your cuisine. Naturally, an appetizer or meal pairs perfectly with their favourite brew, enhancing their dining experience. If they share positive reviews online, it can further attract fellow craft beer enthusiasts to your restaurant. It’s a win-win situation for both beer lovers and your business.
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