Published on July 11th, 2024.
Sustainability Spotlight – ecoSPIRITS
Passionate about sustainability
Imagine a world where enjoying your favourite premium spirits doesn’t come at the cost of the environment. Thanks to ecoSPIRITS, founded in Singapore in 2018, this vision is becoming a reality. Recognizing the significant environmental impact of single-use glass bottles in the spirits and wine industry, the innovative minds behind ecoSPIRITS set out to develop a game-changing solution.
The ecoSPIRITS Mission
At the core of ecoSPIRITS’ mission is the transition to circular packaging technology, aiming to eliminate single-use glass in the industry. Like many other FMCG industries, the global supply chain of the spirits and wine industry predominantly operates under the linear production model, a model that is increasingly associated with high levels of waste, pollution, and environmental degradation.
The circular economy is based on three principles: The first is to eliminate waste and pollution. The second is to circulate products and materials at their highest value, which means keeping materials in use, either as a product or, when that can no longer be used, as components or raw materials. And the third principle is to regenerate nature. By moving from a ‘take-make-waste’ linear economy to a circular economy, ecoSPIRITS supports natural processes and leaves more room for nature to thrive.
How ecoSPIRITS works
So, how does ecoSPIRITS work its magic? The system begins by transporting spirits in bulk to local markets, where they are then processed into reusable 4.5L ecoTOTE™ containers. These ecoTOTEs are delivered to bars, restaurants, and hotels, where spirits are dispensed directly into reusable glass bottles or serving vessels using SmartPour™ technology. Once emptied, the ecoTOTEs are collected, sanitized, refilled, and sealed at ecoPLANT™ facilities, completely replacing traditional single-use glass bottles.
How ecoSPIRITS benefits you
For venue partners, ecoSPIRITS offers a plethora of advantages. Not only does it significantly reduce the carbon emissions associated with packaging and distribution, but it also eliminates over 95% of single-use packaging waste. The ecoTOTE packaging is easier to handle, more durable, and reduces storage space, leading to operational efficiency and cost savings.
In addition to these sustainable benefits, ecoSPIRITS goes the extra mile with its Forest Program. For every cycle of an ecoTOTE, a tree is planted, offsetting the carbon footprint of beverage operations and empowering venues to contribute to reforestation efforts. This program, verified through advanced technology, enables venues to build their own forest while enjoying eco-friendly spirits.
ecoSPIRITS around the world
The impact of ecoSPIRITS is already reverberating across the globe. With partnerships spanning 27 countries, including a landmark agreement with a well-known brand to distribute select spirits in ecoTOTE format, ecoSPIRITS is reshaping the industry landscape. Exciting collaborations with Carnival Cruise Line, Bacardi, Pernod Ricard, Remy Cointreau, and others further underscore the company’s commitment to sustainability and innovation.
As ecoSPIRITS continues to expand its reach and influence, it is poised to revolutionize the spirits industry, proving that sustainability and exceptional taste can go hand in hand. Join the ecoSPIRITS movement and raise your glass to a greener, more sustainable future.
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