Drink Warehouse UK Blogs

Published on July 19, 2022

What is Fever-Tree doing to ensure a better future?

Did you know that all Fever-Tree mixers sold in the UK are now carbon neutral? Fever-Tree are striving to work with nature, not against it and is proud to be carbon neutral. 

 

Fever-Tree was created after founders Charles Rolls and Tim Warrillow after they saw a gap in the mixer market, with premium spirits on the rise, there needed to be a premium mixer to go with. Also, with consumers being increasingly aware of what they are eating and drinking, it had made it even more obvious that mixers had been the overlooked aspect of the perfect, premium drink. The brand was founded on the belief of using the best ingredients and understanding the importance of biodiversity in creating them to create these phenomenal mixers.

 

Since the cap was put on the very first bottle of premium tonic water, Fever-Tree have worked to minimise the impact that their drinks have on the environment and, subsequently, are proud to be carbon neutral in the UK. Fever-Tree have pledged to ‘work with nature, not against it’, challenging themselves and their partners to make the right choices including the decision to not use PET bottles, instead using packaging that is recyclable and highlight the sustainability commitments of the company as well as bring awareness to the consumer of the climate change fight.

 

Fever-Tree participate in initiatives including working alongside ‘Earthwatch Europe’ to plant London’s first Tiny Forest In Hammersmith Park, the first urban tree planting project to ultimately enrich biodiversity in cities across the UK. This first project is going to consist of 600 trees to create a dense, fast-growing woodland in an area the size of a tennis court, contributing to the regeneration of derelict land in Hammersmith Park. Environmental issues such as flooding, heat stress and loss of biodiversity are increasingly affecting urban areas. Creating thriving and climate-resilient urban areas that support economic growth, whilst also enhancing livelihoods and wellbeing, is a considerable challenge. The Fever-Tree Tiny Forest can play a part in facing this challenge. It will bring the benefits of a forest – reconnecting people with nature and raising awareness, helping to mitigate the impacts of climate change, as well as providing nature-rich habitat patches to support urban wildlife – right into the heart of our cities and urban spaces.

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About the author

Chloe Lewis

Chloe looks after all copywriting and proof-reading for Drink Warehouse UK, working with the Marketing team to deliver educational content to all our customers. She has spent many years in the hospitality sector, moving from behind the bar to now helping venues to stock their own. You can find more from Chloe about beer, cider, spirits, wine, non-alcoholic, soft drinks and RTDs all over our blogs, website, social media and Set The Bar magazine. 

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