Published on September 17th, 2024.
Drink Warehouse UK’s Demis Farley Joins Hospitality Rides
DWUK is pedalling with purpose in spring 2025!
Our co-founder and managing director, Demis Farley, will embark on an exciting adventure with Hospitality Rides as he cycles across Taiwan. It’s more than just a ride — it’s a journey driven by a deep sense of purpose and a desire to give back.
Demis, along with business partner Mick Curtis, founded Drink Warehouse UK in 2010 and since then, they’ve grown DWUK into the industry leading drinks wholesaler it is today. The road has been filled with its fair share of challenges and triumphs, from late nights and tight deadlines to celebrating milestones and building a dedicated team. Throughout this rollercoaster journey, Demis has seen the highs and lows of the industry first hand. With a heart full of gratitude and a commitment to making a difference, he’s decided it’s time to give back.
Joining Hospitality Rides is his way of doing just that, cycling across Taiwan to support a charitable cause close to his heart and contribute to the industry that has shaped his career. He’ll be swapping the Kent landscape and ups and downs of the business world for some tough hill riding, new vistas of mountain ranges, rolling paddy fields and ocean roads with sub-tropical weather conditions all paired with Taiwanese cuisine to re-fuel for each new journey ahead. Everyone at Drink Warehouse UK is wishing him the best of luck for this very personal challenge and sincerely hope he has scheduled in a spinning class for every day until his challenge begins!
About Hospitality Rides
Hospitality Rides, formerly known as Pedalling for Pubs, is more than just a bike ride—it’s a heartwarming effort designed to support those within the food, drink, and hospitality sectors who face challenges. This charity event was created to shine a light on and provide essential support to disadvantaged individuals across these industries.
Powered by KAM, Hospitality Rides raises crucial funds for two incredible charities: The Licensed Trade Charity and Only A Pavement Away. These organisations are vital to our industry, offering unwavering support and a helping hand to anyone in need, regardless of their job role, level, or background. Whether it’s through a friendly voice on the phone or an encouraging email, they’re there to help people get back on their feet.
The Charities
Only A Pavement Away was founded by hospitality industry consultant Greg Mangham and his wife Gill on World Homeless Day, October 10, 2018. Their mission is to assist individuals facing homelessness, prison leavers, and veterans in finding employment within the hospitality sector.
The Licensed Trade Charity, established in 1793, has a long-standing tradition of supporting those in the licensed trade. With a dedicated network of fundraisers across the country, the charity provides practical, emotional, and financial support to individuals in crisis. It’s estimated that around 250,000 people working in the licensed trade need assistance at any given time, and the Licensed Trade Charity works tirelessly to reach as many of them as possible.
The hospitality industry is an exciting one, built on people. Through Hospitality Rides, Demis will be making a meaningful difference, one kilometre at a time. So, this coming spring (13th – 20th May 2025), as Demis cycles through the stunning landscapes of Taiwan, he’ll be riding not just for the thrill of the adventure but also for the chance to make a meaningful impact. Follow his journey with us every pedal of the way.
If you’d like to support Demis, please consider donating here.
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