Published on September 26, 2022
Rebels. Revolutionaries. Renegades.
Jägermeister’s recipe of 56 botanical ingredients has gone unchanged and still as popular as ever. This bold, rich herbal liqueur is an icon as the varied taste allows consumers to experience all 56 unique flavours in every sip. Curt Mast took on the family vinegar business and decided to go in a very different direction. A few years passed before he perfected the drink; however, it was very worth the wait. With the backdrop of the Lower Saxon town of Wolfenbüttel, steeped in history, surrounded by nature and with Berlin on its doorstep, the drink has a prestigious history to match the location as a hub of arts and science.
BOTTLE
Broad-shouldered, short-necked and deep green. Our iconic original is the same the whole world over.
LID
Look for the green base with the golden crown. Our creator’s signature is also a clue!
LOGO
The legendary Hubertus stag stands guard proudly over his golden treasury of Oak and Pine.
IMPRINT
If it doesn’t have Jägermeister embossed on the side of the bottle, there won’t be Jägermeister inside the bottle.
COLOUR
A dark and rich brown. Unique and unrivaled.
NAME
Whether you call it “Jägermeister”, “yay-ger-my-ster”, or just “Jäger”, you’ll find our German name on every bottle.
LABEL
A timeless poem by Oskar von Riesenthal stays German. It translates to: “This is the hunters’ honour shield, which he protects and looks after his game, Huntsman hunts, as it should be, the Creator in the creatures honours.”
AROMA
Star anise, citrus and clover; exotic offerings from around the world leap to greet your nostrils.
TASTE
Every drop of Jägermeister is crafted with passion in our Wolfenbüttel cellars, for that incomparable taste every time. With the secret blend of 56 ingredients dancing on your tongue, nothing comes close.
MOUTHFEEL
Our perfectly balanced spirit is a velvety-smooth experience which fills your mouth with delicate flavours. Something only a time-honored tradition can do.
Herbal liqueur made from 56 different herbs, blossoms, roots and fruits f among them star anise, cinnamon bark, ginger roots and herbs.
Kick into gear. This sublime fusion of two dark, powerful shots will boost your nocturnal activities. Herbal, fresh and bitter with hints of licorice.
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About the author
Chloe Lewis
Chloe looks after all copywriting and proof-reading for Drink Warehouse UK, working with the Marketing team to deliver educational content to all our customers. She has spent many years in the hospitality sector, moving from behind the bar to now helping venues to stock their own. You can find more from Chloe about beer, cider, spirits, wine, non-alcoholic, soft drinks and RTDs all over our blogs, website, social media and Set The Bar magazine.
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