Published on April 19, 2023.
Let’s check it out!
Asahi Super Dry 0.0% is the latest offering from the Asahi Super Dry team which offers consumers an alcohol-free version of their premium beer. Customers can expect the exact same signature crisp, refreshing, super dry taste that has led Asahi Super Dry to be the number one selling beer in Japan.
It all started in 1987 when Asahi Super Dry launched their first product introducing the world to a new “super dry” taste, redefining the category. Now, they have taken on the challenge of revolutionising the same super-dry taste, but alcohol-free. Asahi’s Master Brewers have combined pioneering Japanese brewing techniques with the finest barley, maize, hops, and yeast available. The base recipe of Asahi Super Dry is taken through a process of de-alcoholization to create the finished beer at 0.0% ABV, delivering a super-premium alcohol-free beer that matches the promise of the original to go Beyond Expected. This promise brought about the creation of the world’s first super-dry alcohol-free beer, inspiring beer drinkers to step outside their norm and discover a true taste of modern Japan by blending tradition and innovation.
Asahi Super Dry has also announced global partnership with City Football Group, including Premier League Champions Manchester City and it is also the official beer of Rugby World Cup 2023 where Asahi Super Dry and Asahi Super Dry 0.0% will be served at all tournament venues across France, spanning 48 matches in 9 cities. Both of these global sporting partnerships play a key role in the ambition of Asahi Group to expand the sales of their Global Premium Brand Asahi Super Dry including the new 0.0% variant while elevating the fan experience, live in stadiums or at home.
The market for non-alcohol and low-alcohol beverages continues to expand globally and the way consumers are drinking also continues to diversify. Especially in Europe Business of Asahi Group, Asahi Europe & International has an ambition that 20% of their portfolio will comprise of non-alcohol products by 2030. So, the launch of Asahi Super Dry 0.0% internationally will be a positive step to meet consumer demands, propose appropriate alcohol consumption in consumers and provide a new choice for those who seek to moderate their alcohol consumption and deliver on our great taste promise and bring more fun to life.
Asahi Super Dry 0.0% is super refreshing, with the signature Asahi flavours that are brewed with the authentic Japanese recipe, using superior ingredients and brewing standards to deliver a crisp, super dry taste. Just with zero alcohol.
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About the author
Chloe Lewis
Chloe looks after all copywriting and proof-reading for Drink Warehouse UK, working with the Marketing team to deliver educational content to all our customers. She has spent many years in the hospitality sector, moving from behind the bar to now helping venues to stock their own. You can find more from Chloe about beer, cider, spirits, wine, non-alcoholic, soft drinks and RTDs all over our blogs, website, social media and Set The Bar magazine.
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