Published on July 4th, 2024.
Serving Up Success: How to Ace Your Venue's Preparation for Wimbledon
Mon, 1 Jul 2024 – Sun, 14 Jul 2024
To maximize revenue for your restaurant, pub, or bar, a certain SW19 lawn tennis tournament could be the ace up your sleeve.
This world-renowned tournament not only draws in massive crowds but also played a pivotal role in boosting London’s post-pandemic recovery, injecting over £600 million into the capital’s economy alongside other major events.
Here are some ways to prepare for some premium tennis entertainment. Embrace the excitement and let Wimbledon serve up a grand slam for your business!
Prepare for Wimbledon: Adjust your opening hours
Normally close shop at 22:00? For Wimbledon fortnight, you might want to rethink those hours. Matches can stretch late into the evening, like the epic 2012 Murray vs. Baghdatis clash that wrapped up at 23:02!
The same goes for earlier matches, with outside courts starting at 11:00 and Centre Court action kicking off at 13:30. If you don’t show the matches your customers want to see in their entirety, they might head elsewhere – and getting them back could be a real challenge.
Prepare for Wimbledon: Make good use of outdoor space
Summer is beer garden season, and Wimbledon is the perfect time to make good use of this space. Invest in outdoor televisions so customers can enjoy the Great British Weather whilst sipping on your serves.
Prepare for Wimbledon: Advertising is key
A robust marketing strategy is key, and Wimbledon fortnight is no exception. This ensures that customers can find your business and make it part of their plans. Social media is a great place to start—engage, promote, and interact with your current and potential customers.
Social media is also perfect for showcasing any summer specials you have. Need some inspiration? Check out our Wimbledon cocktail special ideas to get you started!
Prepare for Wimbledon: Cocktail Specials
STRAWBERRIES AND CREAM
- 30ml dry gin
- 40ml Giffard Fraise des Bois liqueur
- 15ml Giffard Crème de Cacao White Liqueur
- 30ml single cream
- Strawberry, to garnish
Shake all ingredients in a cocktail shaker with ice, and double strain into a chilled glass. Garnish with a sliced strawberry.
GAME, SET AND MARMALADE
- 50ml JJ Whitley London Dry Gin
- 25ml lemon juice
- 15ml Campari
- 2 heaped teaspoons of bitter marmalade
- Orange peel, to garnish
Stir all ingredients in the base of a shaker to dissolve the marmalade. Shake with ice and double strain over ice in a rocks glass. Garnish with orange peel or a slice of orange.
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