Published on May 14th, 2024.

Whisky your customers off their feet!

18^th May is World Whisky Day

Founded in 2012 by Blair Bowman, World Whisky Day marks an annual, worldwide celebration of whisky, inviting all to savour a dram and honour the “water of life.” Observed every third Saturday of May, this special event unites whisky enthusiasts globally through tastings, events, and gatherings.

How to Celebrate World Whisky Day

As part of the celebrations, you can dive into events, tastings and chat all things whisky on socials with the #WorldWhiskyDay hashtag. Utilising this hashtag is a great way to dram up business by finding a way to celebrate that suits your business.

World Whisky Day Movie Marathon

Whisky has always been a big part of TV and film, from classic westerns to modern thrillers. Game of Thrones even released a set of nine single malts before its final series in 2019. For a whisky-filled movie experience, check out The Angels’ Share, a comedy drama by British filmmaker Ken Loach about a Scottish dad who discovers a valuable cask of whisky during community service at a distillery.

You can also enjoy iconic scenes of characters like Humphrey Bogart in Casablanca, Jeff Bridges in True Grit, or Ryan Gosling in Blade Runner (2020) savouring or knocking back whisky, adding to their character’s journey.

World Whisky Day Crawl

Foster collaboration with neighbouring establishments to orchestrate a Whisky Crawl, a curated event offering patrons the opportunity to explore a selection of whiskies across multiple venues. Each participating venue can present a recommended whisky or assemble a specialized mixed drink list tailored for the occasion. This initiative not only fosters social cohesion but also serves as a platform for commemorating the rich heritage of whisky.

World Whisky Day Cocktails

Offering a curated selection of whisky cocktails caters not only to enthusiasts of the spirit but also to those who prefer their drinks with more complexity and nuance. Despite individual preferences regarding the neat taste of whisky, its extensive history provides ample opportunity to commemorate World Whisky Day in diverse ways, ensuring inclusivity in celebration.